Ford Motor Company reported its February 2010 sales just a short while ago and posted a 43% increase over February 2009 due to the increased demand for their cars but every vehicle line posted increases. Ford cars were up 54%, SUV's up 39%, and trucks were up %36%.
Here are some highlights for the month:
- Ford's U.S. market share for February estimated at 17 percent, up 3 percentage points versus a year ago
- Retail sales up 28 percent versus a year ago; fleet sales normalizing – up 74 percent versus last February's depressed levels
- Second-quarter North American production plan is 595,000 vehicles, up 144,000 vehicles (32 percent) versus a year ago
- February sales of the Ford Fusion, Motor Trend's Car of the Year, were more than double year-ago levels (up 116 percent). Fusion set a new February sales record – its 10th monthly sales record in 11 months. The Fusion Hybrid recently was named North American Car of the Year.
- February sales of Ford Mustang and Focus and Lincoln MKZ also were higher.
- Ford Taurus sales totaled 6,359, up 93 percent versus a year ago. Since the introduction of the all-new model in August, Taurus sales are nearly double year-ago levels. The average conquest rate for Taurus is 46 percent nationwide and 76 percent on the West Coast.
- Ford's F-Series – America's best-selling truck for 33 years in a row and best-selling vehicle (car or truck) for 28 years in row – posted a 39 percent increase in February. In 2009, F-Series increased its leadership position among full-size pickups with a 4 percentage-point gain in segment share, and the F-Series continues to gain share in 2010 with a 6-point gain in January.
- Production of the all-new F-Series Super Duty has begun at Ford's Kentucky Truck Plant.
- Utility vehicles also posted strong sales increases. In February, Escape sales were up 50 percent versus a year ago, Edge sales were up 67 percent, Flex sales were up 19 percent, and Mercury Mariner sales were up 39 percent. Sales for traditional SUVs (Explorer, Expedition and Navigator) also were higher than a year ago.
- Sales for Ford's E-Series van (Econoline/Club Wagon) were up 26 percent versus a year ago. E-Series has been America's best-selling full-size van for 31 years.
- Sales of the new Transit Connect – a small commercial van introduced in mid-2009 – totaled 1,338 in February. Ford's share of the commercial van segment is more than 60 percent. Production of a battery-electric Transit Connect begins later this year.






